Target Market
14 to 23 year olds
Generation Z: the Internet generation - very technology oriented
Education: Junior High, High School, College Students
Both Male and Female
Interested in the surf lifestyle: clothing, accessories and surfboards.
Marital Status: Single
Ethnicity: All races
Market Segmentation by Age
The old timers, those that surfed in the 60's- the baby boomers
Generation X - those born between 1965 and 1975
Generation y - About 70 million, no exact date, but after Generation X. Fastest growing segment of the work force.
Generation I or Generation Z - The Internet generation 1990 - present
Market Segmentation of Surfboard by Size
Long Boards
Short Boards
Stand Up Boards
Market Segmentation by Category
Hard Goods: surfboards, skateboards, snowboards, wake boards
Accessories: sunglasses, watches, bags, hats, belts
Apparel: Surf and Skate and Beach Clothing
Footwear: Sandals
Wet suits